Roberto Sablayrolles

Senior Director at CBRE Spain and Creative Director and Principal at  Streetsense, Roberto Sablayrolles is driven by his passion for experiential environments. His creative vision, attention to detail, and demand for perfection guide an ever-growing team of interior architects, brand strategists, and designers. Roberto is an innovative, results-oriented professional with a proven track record of designing, developing, and implementing strategic projects.

For each project, his team develops a strong narrative, drawing inspiration from art, history, local context, and more to infuse emotional connections into the guest experience for commercial assets.

With over 20 years of expertise, Roberto has a broad understanding of the challenges behind the development of placemaking and environments from conception to completion. He possesses an innate ability to comprehend and communicate the vision for developers like Nuveen,  CBRE GI, Invesco, Patron Capital, Blackstone, and brands like Hilton, Hyatt,  and Marriott International—St. Regis, W Hotels, The Ritz-Carlton, Moxy, JW  Marriott, Renaissance, and the Autograph Collection).

After developing his career in Washington DC for almost 20 years, he is expanding Streetsense’s platform – a company partially owned by CBRE –  to Europe.

The award-winning work produced by the team under his creative supervision, as well as his continued research of industry trends, has led to  Roberto’s reputation as an expert in the field of design; he has spoken on the subject at conferences and universities internationally.